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A High Percentage of Consumers Really Don’t Understand Percentages
A study finds that people are particularly confused when companies use percentages greater than 100 to convey information.


It’s the Little Things That Can Color an Investor’s Outlook
New research finds showing losses in red and gains in green have powerful effect on how people view investments.

How Companies Trick You into Thinking You’re Buying a Premium Product
It’s all about the packaging.


Eyetracking And The Neuroscience of Good Web Design
Whether on desktops or on mobile, whether we’re male or female, young or old, our eyes will be drawn to certain common elements of web design– a combination of contrasts, locations, contours and colors.