My research examines how subtle changes to the way information is presented influence complex judgments and decisions. I mainly focus on salience and attention, numerical cognition, and sustainable behaviors.
I currently serve as an Associate Editor at the Journal of Consumer Research and the Journal of Experimental Psychology: General.
NEW: “Are ’10 Grams of Protein’ Better than ‘Ten Grams of Protein’?
How Digits versus Number Words Influence Consumer Judgments”
Forthcoming, Journal of Consumer Research
It’s Time to Give Companies Standalone Climate Ratings
(Harvard Business Review)
The “Off by 100%” Bias (JCR Article)
(Wall Street Journal Article)