Michael Braun

Cox Marketing Faculty Michael Braun Portrait

I am a professor of marketing at the Cox School of Business at Southern Methodist University in Dallas, Texas.

This website is under construction.

Research topic areas

Investing in customer retention

Multiple causes of churn
Return on investment in customer retention.

Advertising targeting and response

Website Morphing
Effect of Online Display Ads
Cross-Competitve Effects

Computation for customer analytics

Bayesian Statistics
Variational Inference
Scalable Computation
R packages