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Tuesday/Thursday: 09:30 a.m. - 10:30 a.m. & 2:00 to 3:00 p.m. and by appointment.

Office Location: Umphrey Lee Center

Tel: 214-768-3378
Fax: 214-768-1155
email: laferle@smu.edu

Mail Address:

Temerlin Advertising Institute
Southern Methodist University
202 Umphrey Lee Center
Dallas, TX 75205

Background and Publications

Bio

Dr. Carrie La Ferle is a Professor in the Temerlin Advertising Institute at Southern Methodist University in Dallas, TX. She holds a Ph.D. in advertising from The University of Texas at Austin, an M.A. in advertising from Michigan State University and a B.A. in sociology from the University of Western Ontario. For over a decade, she has been teaching classes in International Advertising and Advertising Ethics.

Her research examines how culture impacts advertising effectiveness and consumer behavior. She has examined issues of credibility, attitudes toward advertising, ethnic minority media use, language preferences, diffusion of innovations, and many other issues in relation to the intersection of culture and advertising. Other research interests examine the potential positive and negative effects of advertising on society including consumer socialization issues, cause-related marketing initiatives and the technique of re-touching models in advertising images.

Dr. La Ferle’s work has resulted in over 40 publications including articles published in, Journal of Advertising, Journal of Advertising Research, International Journal of Advertising, Journal of Current Issues and Research in Advertising, Journal of Business Research, Journal of Global Marketing and Journal of Consumer Marketing, among others. Her research has been awarded a variety of grants and she is listed across several Who’s Who publications.

She has been a Visiting Fellow at Nanyang Technological Institute in Singapore and during her years of teaching and researching at Michigan State University, Dr. La Ferle received the prestigious university wide Teacher-Scholar Award for excellence in teaching and research. In 2009 her teaching and research efforts were again recognized when she received the President’s Associates Outstanding Faculty Award from SMU.

Dr. La Ferle has been an active member of the American Academy of Advertising for over 10 years, holding positions from Newsletter Editor to Vice President of the organization. She is also a long time member of the International Advertising Association and serves on the editorial review boards of many journals including the Journal of Advertising.

Prior to academia, Dr. La Ferle worked in the private sector at a major advertising agency in Toronto, a media buying firm in Los Angeles and a licensing and merchandising company in Tokyo.

Dr. La Ferle is happily married and has two wonderful children, Jordan Ann (8) and Anderson Marc (5).

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JOURNAL PUBLICATIONS (Refereed)

La Ferle, Carrie, Gayatri Kuber and Steven M. Edwards (2011), “Factors Impacting Responses To Cause-Related Marketing in India and the United States: Novelty, Altruistic Motives and Company Origin,” Journal of Business Research, http://dx.doi.org/10.1016/j.jbusres.2011.08.017.

La Ferle, Carrie and Steven M. Edwards (2010), “Shifting Media Uses and Gratifications Among  Singaporean Teens and University Students: A Future Ripe for Mobile Applications” Journal of Communicative Business, June Publication, Vol. 2, pp. 33-57.

Edwards, Steven M., Jin Kyun Lee and Carrie La Ferle (2009), “Does Place Matter When Shopping Online? Perceptions of Similarity and Familiarity as Indicators of Psychological Distance,” Journal of Interactive Advertising, Vol. 10 (1).

Edwards, Steven M. and Carrie La Ferle (2009), “Does Gender Impact the Perception of Negative Information Related to Celebrity Endorsers?” Journal of Promotion Management, Vol. 15 (1), 22-35.

La Ferle, Carrie and Mariko Morimoto (2009), “The Impact of Life-stage on Ethnic Media Use, Ethnic Identification and Ad Attitudes for Asian American Females,” The Howard Journal of Communication, Vol. 20 (2), 1-20.

Ahn, Sun and Carrie La Ferle (2008), “Recall & Recognition for Brand Names and Body Copy: A Mixed-Language Approach,” Journal of Advertising, Vol. 37 (3),107-117.

Morimoto, Mariko and Carrie La Ferle (2008), “Examining the Influence of Cultural Factors on Perceived Source Credibility: Effects on Asian Americans’ Advertising Responses,” Journal of Current Issues and Research in Advertising, Vol. 30 (1), 49-60.

La Ferle, Carrie, Steven M. Edwards and Wei-Na Lee (2008), “Culture, Attitudes and Media Patterns in China, Taiwan, and the U.S.A.: Balancing Standardization and Localization Decisions,” Journal of Global Marketing, Vol. 21 (3), 191-205.

La Ferle, Carrie and Kara Chan (2008), “Determinants for Materialism Among Adolescents in Singapore,” Young Consumers, Vol. 9 (3), 201-214.

La Ferle, Carrie and Steven M. Edwards (2006), “Product Placement: How Brands Appear on Television,” Journal of Advertising, Vol. 35 (4), 65-86.

La Ferle, Carrie and Hee-Jung Kim (2006), “Cultural Influences on Internet Motivations: A Comparison of Korean and U.S. Consumers,” International Journal of Internet Marketing and Advertising, Vol. 3, (2), 142-157.

La Ferle, Carrie and Wei-Na Lee (2005), “Can English Language Media Connect with Ethnic Audiences? Ethnic Minorities’ Media Use and Perceptions of Representation in Advertising,” Journal of Advertising Research, Vol. 45 (1), 140-153.

La Ferle, Carrie and Sejung Marina Choi (2005), “The Importance of Perceived Endorser Credibility in South Korean Advertising,” Journal of Current Issues and Research in Advertising, Vol 27 (2), 67-81.

Morimoto, Mariko and Carrie La Ferle (2005), “Advertising Evaluations of Asian Americans,” Proceedings of the American Academy of Advertising, 105-111.

Choi, Sejung Marina and Carrie La Ferle (2004), “Convergence Across American and Korean Young Adults: Socialization Variables Indicate the Verdict is Still Out,” International Journal of Advertising, Vol. 23 (4), 479-506.

La Ferle, Carrie and Mariko Morimoto (2004), “Caucasian Models in Luxury Product Advertisements: Attitudes of Japanese Female Consumers,” Proceedings of the American Academy of Advertising, 108-115.

La Ferle, Carrie and Steven M. Edwards (2004), “Life Transitions Create Opportunities for Advertisers,” Proceedings of the American Academy of Advertising, 162-169.

Edwards, Steven M. and Carrie La Ferle (2003), “Consumer Role-Taking: Enhancing the Online Experience,” Journal of Current Issues and Research in Advertising,25 (2), 45-56.

Edwards, Steven M. and Carrie La Ferle (2003), “Trends of the American Academy of Advertising Conference Proceedings: 1983-2002,” Proceedings of the American Academy of Advertising, 210-220.

La Ferle, Carrie and Wei-Na Lee (2002), “Attitudes Toward Advertising: A Comparative Study of Consumers in China, Taiwan, S. Korea and the United States,” Journal of International Consumer Marketing, Vol. 15 (2), 5-23.

La Ferle, Carrie, Steven M. Edwards, and Yutaka Mizuno (2002), “Diffusion of the Internet in Japan: Cultural Considerations,” Journal of Advertising Research, Vol. 42 (2), March/April, 65-79.

Morimoto, Mariko and Carrie La Ferle (2002), “Portrayals of Asian Americans in Magazine Advertisements,” Proceedings of the American Academy of Advertising, 138-147.

La Ferle, Carrie, Hairong Li, and Steven M. Edwards (2001), “An Overview of Teenagers and Television Advertising in the United States,” Gazette: The International Journal For Communication Studies, Vol. 63 (1), 7-24.

Lee, Wei-Na, Carrie La Ferle, Alex Wang and Amber Wenling Chen (2001), “Advertising Education in Taiwan: An Assessment by Taiwanese Advertising Practitioners,” Proceedings of the American Academy of Advertising-Asia-Pacific Edition, 126-129.

La Ferle, Carrie (2001), “Web Advertising Worldwide: Targeting Global Consumers - The Internet as an Effective Global Advertising Medium,” Proceedings of the American Academy of Advertising, 297-300.

La Ferle, Carrie, Steven M. Edwards and Wei-Na Lee (2000), “Teens’ Use of Traditional Media and the Internet,” Journal of Advertising Research, Vol. 40 (3), 55-65.

Edwards, Steve and Carrie La Ferle (2000), “Cross Media Promotion of the Internet in Television Commercials,” Journal of Current Issues and Research in Advertising, Vol. 22 (1), 1-12.

Wu, Guohua, Carrie La Ferle and Wei-Na Lee (2000), “Advertising in China: What Do the Professionals Think?” International Journal of Advertising, Vol. 19 (1), 95-116.

Lee, Wei-Na, Carrie La Ferle and Marye Tharp (2000), “Ethnic Marketing Communications: A Case of Two Cultures,” Proceedings of Marketing and Public Policy, 155-165.

La Ferle, Carrie and Steve Edwards (2000), “Understanding the Relationship Between Empathy and Emotion,” Proceedings of the Society for Consumer Psychology, 77-80.

La Ferle, Carrie (1997), “Phenomenology: An Account Planner’s Tool,” Proceedings of the American Academy of Advertising, 232-238.

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BOOK-edited

La Ferle, Carrie and Gayle Kerr (2011), The Proceedings of the 2011 Asia-Pacific Conference of the American Academy of Advertising, co-editor, Southern Methodist University, Dallas, TX 75025, October.

La Ferle, Carrie (2005), The Proceedings of the 2005 Conference of the American Academy of Advertising, editor, Michigan State University, E. Lansing, MI  48824, March.

BOOK CHAPTERS

La Ferle, Carrie and Wei-Na Lee (2012), “How Advertising Works Within a Cultural Context: Theories and Frameworks Informing the Process,” in Advertising Theory, eds. Shelly Rodgers and Esther Thorson, New York, NY: Routledge Publishing, Taylor & Francis Group.

Johnson, Jeffrey K., and Carrie La Ferle (2012), “Raising the Golden Arches: Advertising’s Role in the Socialization of the World”, in S. Okazaki (Ed.), Handbook of Research in International Marketing, London: Edward Elgar.

La Ferle, Carrie (2007), “Global Issues in Online Advertising,” in Schumann, David W. and Esther Thorson (Eds.), Internet Advertising: Theory and Research, 2nd Edition, Lawrence Erlbaum, pp. 287-311.

Lee, Wei-Na, Carrie La Ferle, and Marye Tharp (2004), “Ethnic Influences on Communication Patterns: Word-of-Mouth, Traditional and Non-traditional Media Usage,” in Wei-Na Lee, Jerome D. Williams, and Curt Haugtvedt (Eds.), Diversity in Advertising, Mahwah, New Jersey: Lawrence Erlbaum & Associates Publisher, 177-200.

Lee, Wei-Na, Carrie La Ferle, and Jerome Williams (2004), “Diversity in Advertising: A Summary and Research Agenda,” in Wei-Na Lee, Jerome D. Williams, and Curt Haugtvedt (Eds.), Diversity in Advertising, Mahwah, New Jersey: Lawrence Erlbaum & Associates Publisher, 3-20.

Furuichi, Satomi, Carrie La Ferle, Wei-Na Lee, and Marye Tharp (2001), “Asian Americans: In Search of the American Dream,” in Marye Tharp, Marketing and Consumer Identity in Multicultural America, Sage Publication, Inc.,243-281.

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BOOK REVIEWS(invited)

La Ferle, Carrie (2006), Advertising & Hong Kong Society, Edited by Kara Chan.

La Ferle, Carrie (2003), “Growing Up With Television: Everyday Learning Among Young Adolescents,” in Contemporary Sociology: A Journal of Reviews, American Sociological Association, Vol. 32 (6).

PROFESSIONAL ARTICLES (invited)

La Ferle, Carrie and Steven M. Edwards (2008), “Technological Advances Increase Consumer Power,” in the American Academy of Advertising’s 50th Anniversary Newsletter, March 2008, 98-99.

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Conferences Organized

Co-Chair, 2011 Asia-Pacific American Academy of Advertising Conference

  • “Thinkabout” – A short period of wandering in the intellectual wilderness as an interruption from regular work, Brisbane, Australia, June 8-10, 2011

Chair, 2001 American Academy of Advertising Pre-conference

  • “Web Advertising Worldwide: Targeting Global Consumers - The Internet as an Effective Global Advertising Medium?” Salt Lake City, Utah, March 29, 2001.

Conference Presentations (Refereed, unless noted)

La Ferle, Carrie (2012), “Top 10 Tips for Teaching Advertising Ethics.” Invited speaker for a daylong seminar at the American Academy of Advertising Conference, Myrtle Beach, SC, March 15-18, 2012.

La Ferle, Carrie and Steven M. Edwards (2011), “A Comparison of Australian and American Consumer Perceptions of using Digital Retouching (Airbrushing) of Models in Advertising.” Presented at the biennial Cross-Cultural Research Conference, Kona, Hawaii, December 10-15, 2011.

La Ferle, Carrie (2011), “7 Successful Classroom Habits.” Invited Panel for the Center for Teaching Excellence, SMU, November 8, 2011.

La Ferle, Carrie and Steven M. Edwards (2011), “The Interdependent Self as a Target for Cause-Related Marketing.” Presented at the Asia-Pacific American Academy of Advertising Conference, Brisbane, Australia, June 8-10, 2011.

Ahn, Jungsun and Carrie La Ferle (2011), “Rethinking Code-Switching Types and Their Effectiveness in Print Ads.” Presented at the American Academy of Advertising Conference, Mesa, Arizona, April 6-8, 2011.

La Ferle, Carrie (2011), “Advertising Education and Research in 2020.” Special Topics invited panel presented at the American Academy of Advertising Conference, Mesa, Arizona, April 6-8, 2011.

La Ferle, Carrie (2011), “Junior Faculty and Doctoral Student Consortium Preconference Event.” Invited speaker for a daylong seminar at the American Academy of Advertising Conference, Mesa, Arizona, April 6-8.

La Ferle, Carrie and Steven M. Edwards (2010), “Re-touching Models in Advertising: Deceptive or Misleading and in Need of Warning Labels?” Presented at the European-American Academy of Advertising Conference, Milan, Italy, June 4-6, 2010.

La Ferle, Carrie (2010), “World Wide Wisdom: What to Teach Advertising Students to Prepare them for Their Work in a Global Environment.” Invited panel member for a Special Topics at the European-American Academy of Advertising Conference, Milan, Italy, June 4-6, 2010.

La Ferle, Carrie (2010), “Theories of Advertising and Their Link with the Advertising Industry and Its Practices.” Invited panel presentation at the day long Pre-Conference of the American Academy of Advertising Conference, Minneapolis, MN, March 2010. 

La Ferle, Carrie (2010), “Breaking Through: Getting You Where You Want to Go,” presented at the Asian American Leadership and Education Conference. Invited Speaker. February 20, SMU, Dallas, TX.

La Ferle, Carrie and Steven M. Edwards (2009), “Responses to Cause Related Marketing in Singapore and the U.S.A.” Presented at the Cross-Cultural Research Conference, Puerto Vallarta, Mexico, December 13-16, 2009.

La Ferle, Carrie and Steve M. Edwards (2009), “Media Patterns for Singaporean Teens & Young Adults: Are These Technologically Savvy Consumers Converging?” Presented at the American Academy of Advertising Asia-Pacific Conference, May 27-31, Beijing, China.

Steve M. Edwards and Carrie La Ferle (2009), “Does Gender Impact the Perception of Negative Information Related to Celebrity Endorsers?” Presented at the American Academy of Advertising Conference, March 26-29, Cincinnati, OH.

La Ferle, Carrie (2009), “The Future of Advertising.” Invited panel member for the American Academy of Advertising Pre-Conference, March 26-29, Cincinnati, OH.

La Ferle, Carrie (2009), “Comparing and Contrasting Advertising Theories.” Invited panel member for a Special Topics Session, American Academy of Advertising Conference, March 26-29, Cincinnati, OH.

Edwards, Steven M., Carrie La Ferle and Eunsun Lee (2008), “Revisiting the Effect of Model’s Race with Explicit and Implicit Attitude Measures.” Research paper presented at the American Academy of Advertising Conference, March 27-30, San Mateo, CA.

La Ferle, Carrie (2008), “The Big Picture – Advertising Today: A Social Institution.” Special Topics presented at the 2008 American Academy of Advertising Conference, March 27-30, San Mateo, CA. (invited panel)

Johnson, Jeffrey and Carrie La Ferle (2008), “Raising the Golden Arches: Advertising’s Role in the Socialization of the World.” Research paper presented at the International Advertising Association’s World Educators Conference, Washington, DC.

La Ferle, Carrie, Gayatri Vineet Kuber and Steven M. Edwards (2007), “Responses to Cause Related Marketing Campaigns in India and the USA.” Research paper presented at the American Academy of Advertising Conference, April 12 to 15, Burlington, Vermont.

La Ferle, Carrie, (2007) “Understanding Cultural Differences in Emotion: Implications for Advertisers.” Special Topics paper presented at the American Academy of Advertising Conference, April 12-15, Burlington, Vermont. (invited panel)

Morimoto, Mariko and Carrie La Ferle (2006), “Asian American Females: The Influence of Life-stage on Ethnic Media Use and Other Important Advertising Variables.” Research paper presented at the Association for Education in Journalism & Mass Communication Conference, San Francisco, CA.

Morimoto, Mariko and Carrie La Ferle (2006), “The Influence of Culture: Advertising Evaluations of Asian Americans.” Research paper presented at the American Academy of Advertising Conference, Reno, NV.

Jin Kyun Lee, Steven M. Edwards, and Carrie La Ferle (2006), “Psychological Distance in an Online Environment.” Research paper presented at the American Academy of Advertising Conference, Reno, NV.

La Ferle, Carrie, Steven M. Edwards and Wei-Na Lee (2005), “Media Use and Advertising Comparisons across China, Taiwan and the USA.” Research paper presented at the Asia-Pacific AAA Conference in Hong Kong.

Morimoto, Mariko and Carrie La Ferle (2005), “Asian American Responses to Advertising.” Research paper presented: Conference of the American Academy of Advertising, Houston, TX.

La Ferle, Carrie and Mariko Morimoto (2004), “Caucasian Models in Luxury Product Advertisements: Attitudes of Japanese Female Consumers,” Research paper presented at the Conference of the American Academy of Advertising, Baton Rouge, Louisiana.

Choi, Sejung Marina and Carrie La Ferle (2004), “Socialization Agent Influences: A Cross-Cultural Comparison Between American and Korean Young Adults.” Research paper presented at the Conference of the American Academy of Advertising, Baton Rouge, Louisiana.

La Ferle, Carrie and Steven M. Edwards (2004), “Life Transitions Create Opportunities for Advertisers.” Research paper presented: American Academy of Advertising, Baton Rouge, LA.

Edwards, Steven M. and Carrie La Ferle (2003), “Trends of the American Academy of Advertising Conference Proceedings: 1983-2002.” Research presented at the Conference of the American Academy of Advertising, Broomfield, Colorado.

Morimoto, Mariko and Carrie La Ferle (2002), “Portrayals of Asian Americans in Magazine Advertisements.” Research presented at the Conference of the American Academy of Advertising, Miami, Florida.

La Ferle, Carrie and Sejung Marina Choi (2002), “Effectiveness of Celebrity Endorsements in South Korean Advertising.” Research presented at the Conference of the American Academy of Advertising, Miami, Florida.

Choi, Sejung Marina and Carrie La Ferle (2002), "An Overview of Key Consumer Socialization Variables Among Korean Consumers: Media Use Patterns, Interpersonal Communication and the Importance of Varied Information Sources." Research presented at the 52nd Annual Conference of the International Communication Association, July 15-19, Seoul, Korea.

Lee, Wei-Na, Carrie La Ferle, Alex Wang and Amber Wenling Chen (2001), “Advertising Education in Taiwan: An Assessment by Taiwanese Advertising Practitioners.” Presented research: Asia-Pacific Conference - American Academy of Advertising, Salt Lake City, UT.

La Ferle, Carrie (2001), “Web Advertising Worldwide: Targeting Global Consumers - The Internet as an Effective Global Advertising Medium.” Presented research at the Conference of the American Academy of Advertising, Salt Lake City, Utah.

Edwards, Steven M. and Carrie La Ferle (2001), “Role-Taking and Empathic Processing in a Computer Based Environment.” Presented research at the Conference of the American Academy of Advertising,  Salt Lake City, Utah.

Lee, Wei-Na, Carrie La Ferle and Marye Tharp (2000), “Ethnic Marketing Communications: A Case of Two Cultures.” Presented research at the Conference of Marketing and Public Policy.

La Ferle, Carrie and Steve Edwards (2000), “Understanding the Relationship Between Empathy and Emotion.” Presented research at the Conference of the Society for Consumer Psychology.

La Ferle, Carrie and Steve Edwards (2000), “Reciprocal Promotions (RP).” Presented research at the Conference of the American Academy of Advertising.

Lee, Wei-Na and Carrie La Ferle (2000), “A Multi-Country Study of Consumer Attitudes Toward Advertising: Comparing China, Taiwan, S. Korea, and the United States.” Presented research at the Conference of the American Academy of Advertising.

Edwards, Steven M. and Carrie La Ferle, (2000), “Empathy Based Persuasion: Flow and Telepresence as Experiential Aspects of Cyberspace.” Presented research at the Conference of the American Academy of Advertising.

Edwards, Steve, Carrie La Ferle, Robyn Tangum, and Wei-Na Lee (1999), “Media Use Among Teens: The Internet as the New Kid on the Block.” Presented research at the Conference of the American Academy of Advertising.

Lee, Wei-Na, Guohua Wu, and Carrie La Ferle (1999), “A Profile of Today’s advertising Professionals in China: The Importance of Advertising Education.” Presented research at the Conference of the American Academy of Advertising.

La Ferle, Carrie and Steve Edwards (1999), “Life Changes, Identity, and Consumer Possessions.” Presented research at the conference of the Society for Consumer Psychology Winter Conference.

Lee, Wei-Na, Carrie La Ferle, and Marye Tharp (1999), “Ethnic Influences on Media Use and Socio-Demographic Mediators.” Presented research at the 1999 Society for Consumer Psychology Summer Conference on Diversity.

Lee, Wei-Na, Carrie La Ferle, and Marye Tharp (1998), “A Reconsideration of Acculturation Measurement: The Role of Culture of Origin.” Presented research at the Conference of the American Academy of Advertising.

Edwards, Steve and Carrie La Ferle (1998), “Cross Media Promotion of Internet Sites in Television Advertisements.” Presented research at the Conference of the American Academy of Advertising.

La Ferle, Carrie (1997), “Phenomenology: An Account Planner’s Tool.” Presented research at the Conference of the American Academy of Advertising, Vancouver, B.C., Canada.

Edwards, Steve M. and Carrie La Ferle (1997), “Direct Response Advertising: Does Ethnicity Matter?” Presented research at the International Trade and Finance Association Conference, Porto, Portugal, May.

La Ferle, Carrie (1997), “Defining Empathy: The Empathic Process & Advertising.” Presented research at the Association for Consumer Research Conference, San Antonio, TX.

Lee, Wei-Na, Carrie La Ferle, Marye Tharp (1997), “Communication Patterns of Four Cultural Groups.” Presented research at the Association for Consumer Research Conference, San Antonio, TX.

Edwards, Steven M. and Carrie La Ferle (1997), “Ethnic Attitudes Toward Direct Response Advertising.” Presented research at the Association for Consumer Research Conference, San Antonio, TX.

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